PHP and Zend Technologies in the Enterprise

PHP and Zend Technologies in the Enterprise

PHP has seen incredible success as an open source Web scripting language, primarily used for Internet websites.
PHP is now installed on over half the Apache Web servers on the Internet, and is the most broadly used Web
scripting language, exceeding the usage of both ASP and JSP for creating dynamic Web sites. Even though there
are over half a million PHP developers today, PHP’s journey into the Enterprise is in its infancy. And the role that
PHP will play in these larger companies will be very different from the role PHP has played on the Internet.
Enterprise IT departments are facing many challenges working and achieving value with the various packaged
enterprise software applications they’ve installed over the past years. These include Enterprise Resource Planning
(ERP) systems, Customer Relationship Management (CRM) systems, Supply Chain Management (SCM) applications,
and others. Millions of dollars are being spent on integration projects, sharing data among enterprise applications
in support of ever-changing business processes.

Web Services, Composite Applications and PHP 5

The industry standard for publishing integration-ready data and functionality is Web Services. Web Services
provide a standard XML-based approach for exposing and invoking functionality across the network without regard
to location, application, platform, or language. Once application functionality is exposed in a Service Oriented
Architecture (SOA), it can be used as a building block for creating flexible Composite Applications that support
changing business processes. A key question still remains: What is the right tool for creating Web Services, and the
composite applications that bind them?

PHP version 5 is the answer, with its enhanced support for Web Services, XML and Object Orientation. Let’s look at
the reasons why PHP fills this need perfectly:
• PHP, as a scripting language, is extremely easy for both new and existing programmers to learn. Unlike
more complex programming languages, PHP programmers are productive immediately, produce results
quickly and can work closely with end-users in rapid, iterative development cycles.
• PHP is deployed on a robust, high-performance and scalable platform; suitable for use in automating
mission critical, high-volume business processes, whether they are customer facing or internal to the
Enterprise.
• PHP integrates seamlessly with a very wide range of existing Enterprise environments and systems. In
addition to the XML and Web Services support already discussed, PHP is fully interoperable with other
languages, protocols, systems and databases, including C/C++, Java, Perl, COM/.NET, LDAP, ODBC, Oracle
and MySQL.
• The widespread deployment of PHP and vibrant community around PHP ensures that it has been proven in
almost any deployment scenario. The easy extensibility of PHP makes it very flexible in supporting new
capabilities and enabling developers to take advantage of extensions done by others. There are a wide
range of support websites, code samples, training classes, books, conferences, and available programmers
with PHP expertise.
PHP provides a revolutionary improvement for IT managers and developers who have struggled to address end-user
business process requirements with inflexible or complex tools and rigid, inaccessible back-end systems. Using
PHP and a Service Oriented Architecture, composite applications can be quickly and flexibly created that draw
upon functionality and data where needed from across the Enterprise. IT departments can focus less on the
“plumbing” and more on addressing user requirements. Also, with PHP, these applications can easily be updated
as end-user requirements change over time.
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Zend Technologies: A Partner for Enterprise PHP Success

Zend Technologies is the only company that brings it all together to support the successful use of PHP in the
Enterprise. Zend Technologies provides the products, services and knowledge necessary to find PHP developers,
train them, make them productive, and deploy the resulting applications in a robust, scalable, and manageable
manner.
In creating a solution offering, Zend Technologies is able to leverage a unique level of knowledge about the
internals of the PHP runtime environment. Two of the co-founders of Zend Technologies, Zeev Suraski and Andi
Gutmans, created the open source Zend Engine, which is the core of PHP where the language is interpreted and
executed. Their knowledge underlies Zend products and services and provides Zend customers with a level of
insight into PHP unmatched by any other company.

Zend Platform: Making PHP Applications Enterprise-grade

As PHP takes a role in managing more strategic and business-critical processes within the Enterprise, it is
important that applications perform well, are reliable, and are easily deployed and managed. While there are
tools available that address some of these requirements, only Zend Platform from Zend Technologies addresses all
of these in a comprehensive fashion, meeting the needs of Enterprise IT departments who want to manage PHP
deployments in a professional and cost effective manner.
Zend Platform provides a number of key capabilities essential to managing Enterprise PHP deployments:
• PHP Intelligence provides detailed reporting on a variety of run-time errors including performance
problems, script and function errors, and database-related problems. It proactively monitors PHP
applications while they run and creates an audit trail of events with actionable information. PHP
Intelligence is fully integrated with Zend Studio, providing instant access to code and profile information.
• PHP Performance Management streamlines the execution of PHP applications, providing increased
performance and reducing overhead requirements. Code acceleration caches the compiled byte-code
version of the PHP script in memory, eliminating the need to recompile the code on each call. Dynamic
content caching keeps results in memory so they can be re-served without re-execution. File compression
intelligently compresses pages, reducing download times and providing the best user experience. Zend
Download Server offloads download requests from Apache, allowing Apache to serve more requests and
speeding the performance of the site.
• PHP Configuration Control saves time and effort by both synchronizing and ensuring the consistency of
PHP configuration files across multiple servers. Settings can be edited, set and replicated across any
group of servers.
• PHP/Java Interoperability bridges the gap between PHP and Java by providing a practical, efficient
means of leveraging existing Java/J2EE applications. Rather than starting a separate Java Virtual
Machine (JVM) instance for each Java call, Zend Platform uses a single JVM, requiring minimal server
resources and making composite PHP/Java applications a reality.
By using Zend Platform, Enterprise IT departments can achieve increased system reliability and performance,
reduced time to production, lower server and operational costs, and improved customer satisfaction.
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Zend Studio, Training, Certification & Services:

Making Enterprise PHP Development More Productive
While PHP is well known as a very easy language to learn, Zend Technologies provides the tools, training,
certification and services to make Enterprise PHP development extremely productive quickly. Zend Studio is the
most advanced Integrated Development Environment for professional PHP developers. Zend Training gets new PHP
developers up-to-speed quickly and introduces new topics to experienced developers. Zend PHP Certification
makes it easy to separate the novice PHP developers from the professionals, when you’re looking to staff up
quickly. Zend PHP Consulting Services provides design and implementation expertise to get projects implemented,
deployed, and delivering value quickly.
Zend Studio, the Professional PHP Development Environment, offers key features to speed PHP development,
including:
• Rapid code development and deployment
• Analytical and optimization tools
• Unique debugging environment
• PHP 5 support
• Remote team development capabilities
• Code management via CVS
• Available for Windows, Linux and Mac OS X
Zend Training provides online PHP training courses that range from beginner and intermediate, to advanced levels.
Courses are live and take place within an online class environment, where students communicate and interact with
the instructors in real-time. All of the instructors are Zend Certified PHP experts, experienced in providing a
professional and in-depth training experience.
Courses offered include PHP Essentials, aimed at someone totally new to PHP, as well as more advanced courses
including: PHP for Performance, Using Smarty Templates, Securing PHP Code, Web Services for PHP 4 and PHP 5,
and Mastering PEAR’s HTML_QuickForm.
Zend Certification qualifies expert PHP developers by providing a formal PHP Certification Exam. The exam
encompasses curriculum criteria specified by the Zend PHP Education Advisory Board as essential to demonstrate
expert proficiency in PHP. Zend Technologies has chosen Pearson VUE, the leader in electronic testing, to ensure
delivery of the PHP Certification Exam at over 3,500 locations worldwide.
PHP Certification is a win-win, enabling individual PHP developers to demonstrate their expertise to potential
employers, and enabling employers to more easily identify and qualify potential PHP developers for their projects.
Zend Technologies also provides PHP Consulting Services tailored to the unique needs of demanding Enterprise
customers. Zend Technologies has world-class PHP talent on staff, awaiting the opportunity to make customers
successful. They can provide expertise, guidance, and implementation support for the development and
deployment of a wide range of PHP applications. They have deep expertise in the PHP language and experience
deploying PHP for very demanding and scalable applications.
Enterprise use of PHP for mission-critical projects is expanding rapidly and providing significant benefits to a wide
range of companies. Through a comprehensive offering of products, training, certification, and services, Zend
Technologies is the partner to depend on to make PHP projects successful, manageable and deliver value quickly
at a reasonable cost.
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:L
这个应该放到英文版里去让大家翻译吧？！