使用SQL参数进行insert操作一直报错

用这一句插入数据时发现一直报错说是“=”号附近有错误 
SQLHelper.ExecuteNonQuery("insert into T_Book (Name,Type,Price) values(Name=@name,Type=@type,Price=@price)", new SqlParameter("name", bookName), new SqlParameter("type", BookType), new SqlParameter("price", bookPrice));

执行这一句却可以，我是哪里写错了，一直没发现
SQLHelper.ExecuteNonQuery("update T_Admin set ErrorTimes=0 where Name=@name", new SqlParameter("name", name));

"insert into T_Book (Name,Type,Price) values(@name,@type,@price)"

SQL code

insert into T_Book (Name,Type,Price) values(@name,@type,@price)

....